theonion.com: An alarming new study conducted by the Department of Education has found that 60 percent of all Americans are unable to locate the major retail outlet Payless Shoes when presented with an ordinary shopping-center map.

The study, which surveyed 200 consumers, has raised a number of troubling questions about the public’s grasp of basic mall geography, its ability to identify key regional chains, and its awareness of the diverse brands and logos that make up today’s world. [ read more ]