discovermagazine.com: by Karen Wright

“Survival of the fittest” is helping us understand not only the origin of species but also love, politics, and even the cosmos.

You could call Helen Fisher a Darwinian matchmaker. The acclaimed anthropologist from Rutgers University is also a best-selling author of books on love and the chief scientific adviser to an online dating service called Chemistry.com. This service utilizes a questionnaire that Fisher developed after years of research on the science of romantic attraction. It reveals which of four broad, biologically based personality types an applicant displays and helps identify partners with compatible brain chemistry. In designing the questionnaire, Fisher relied on the principles of evolutionary psychology, a field inspired by Charles Darwin’s insights. She has even used those principles to size up Darwin himself. (He is a “negotiator,” “imaginative and theoretical,” “unassuming, agreeable, and intuitive”—but also married, alas, and dead.) [ read more ]